Classic FM: 10 ways the 2010s changed classical music forever

December 29, 2019
by Kyle Macdonald

In a decade of change in music, we’ve selected 10 moments that reflect the altering course of classical music history.

1. Eric Whitacre’s Virtual Choir

21 March 2010
The early 2010s were very much about virtual everything, as the arts world started to discover a whole host of new connections and collaborations that could take place online.The decade began with a project from composer and conductor Eric Whitacre who created a user-generated choir, taking video recordings from webcams around the world. His Virtual Choir made its debut in 21 March 2010. Eric has gone on to head up four other projects, with thousands of choral participants and millions of views.

iTunes Festival: Eric Whitacre Performs At The Roundhouse. Picture: Getty

The graphics of that Virtual Choir No. 1 definitely now look 10 years out of date, but it was a moment of classical music finding new ways to assemble, collaborate and create in a new digital age.

2. Cuts and decline in music education

20 November 2012
The 2010s have seen profound changes in music education in the UK, with funding challenges and changing education policy having serious impacts in schools across the country.The English Baccalaureate (or EBacc) was brought in by the coalition government in 2010, focusing on pupils’ performance in English, maths, the sciences, a language and geography or history. However, the EBacc has also meant fewer students taking GCSE music and other arts subjects, and the number of pupils taking GCSE music has been steadily declining since 2007.In November 2012, a group of prominent classical artists decided to intervene. Sir Simon Rattle, Sir Mark Elder, Sir Andrew Davis and Sir Colin Davis, violinists Nicola Benedetti and Tasmin Little, and cellists Steven Isserlis and Julian Lloyd Webber put their names to a letter concerning the marginalisation of creative subjects in the English Baccalaureate qualification.Concerns have deepened since. In 2018, the Association of School and College Leaders (ASCL) warned of cuts on lesson time, staff and facilities in A Level music of 39 per cent. Outside of secondary schools, the Musicians’ Union has raised concerns about funding cuts across the UK and the impact this has on professional musicians. With many community music and education projects struggling for local government funding, these issues will continue to shape the future of music into the next decade and beyond.

3. Joyce DiDonato’s crowd-sourced anthology

26 August 2013
Crowdfunding and crowdsourcing was one of the trends of the decade, from keeping local pubs open and social campaigns to life-saving medical treatments. Classical artists and ensembles, of all profiles and sizes, have turned to crowdfunding over the last 10 years as a way for resourcing recording tours, projects, concert halls and more. It’s also proven to be a great way of creating and engaging new online support bases.This important trend is nicely illustrated by star mezzo Joyce DiDonato who, in 2013, invited her online fans to produce her album. Fans suggested names, selected the anthologies pieces and provided quotes and photos, including the cover photo. The album, ReJOYCE, represents this fundamental change in how projects were conceived and delivered in the 2010s.Joyce DiDonato@JoyceDiDonatoIt’s a THRILL & HONOR to unveil the cover to #ReJOYCE! MOST IMPORTANTLY, the photo is by @4Xenia fan extraordinaire!

4. Ray Chen, TwoSet Violin and social media

19 May 2014
Classical music’s move to social media was one of the trends of the decade. Now, orchestras, artists and music venues around the world share live performances, curated playlists, explainers and masterclasses across platforms which themselves have defined the 2010s: Facebook, YouTube, Instagram and Twitter.

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Monday mornings are always difficult… #MondayMadness

A post shared by Ray Chen (@raychenviolin) on

This revolution has been profound and broad, but we’re going to zero in on what happened in 2014 when Ray Chen and TwoSet Violin started sharing short, entertaining musical skits (back when Instagram videos were the mind-bending length of 15 seconds…).Ray Chen’s videos were fun, delightfully geeky, and grounded in something uniquely classical. In the 21st century, classical music has been finding its voice away from the formality and detachment of the past, and engaging a new audience of a digitally-savvy generation.Around the time of Chen’s first snaps, young Australian violinists Brett Yang and Eddy Chen established the social media channel TwoSet Violin. It has been outrageously entertaining and has now reached over 1.93 million subscribers and 377 million views on YouTube alone.

5. Mirga Gražinytė-Tyla and the (still rather slow) rise of women conductors

4 February 2016
In early 2016, the City of Birmingham Symphony Orchestra named young Lithuanian conductor Mirga Gražinytė-Tyla as its new music director, succeeding Andris Nelsons.American maestro Marin Alsop had already shattered the long-in-place glass ceiling at major orchestras when she was appointed Principal Conductor of the Bournemouth Symphony Orchestra in 2002. But still, 29-year-old Mirga’s appointment in Birmingham felt like a significant moment in the slow and long-overdue ascent of women conductors on the podiums of the world’s great orchestras.

Mirga Grazinyte-Tyla conducts the Juilliard Orchestra. Picture: Getty

Gražinytė-Tyla’s performances with the CBSO have been met with acclaim. Over the last 10 years, many other women have taken up top spots in orchestras around the world: Susanna Mälkki as Chief Conductor of the Helsinki Philharmonic Orchestra, Elim Chan at the Antwerp Symphony Orchestra, and Simone Young at the Sydney Symphony, to name just a few.

6. Du Yun wins the 2017 Pulitzer Prize for Music

10 Apr 2017
In 2017, for the first time in The Pulitzer Prizes’ history, all three finalists for the music award were women. Shanghai-born composer Du Yun took home the top accolade that year for her eclectic operatic work, Angel’s Bone. The board called it “a bold operatic work that integrates vocal and instrumental elements and a wide range of styles into a harrowing allegory for human trafficking in the modern world”.It marked another moment in the 2010s when a woman composer gained recognition within a long male-dominated institution.

7. Hilary Hahn and #100DaysOfPractice

4 May 2017
The 100 Days Project, where artists share their daily progress on their work, had already been around for a couple of years – but American violinist Hilary Hahn had the idea of setting the trend to a musician’s daily creative act: practice. For the duration of her project, she shared iPhone moments of her practice and rehearsals.It was flaws-and-all sharing of the struggles and successes that every musician encounters in their daily practice routines. #100DaysOfPractice came to trend among musicians on social media, with others, of all stages and abilities, joining Hahn in openly sharing their progress. Musicians practising is, of course, nothing new. But the openness, honesty and positivity of this project speaks of a new approach to music-making in the digital era.

8. Classical music and #MeToo

December 2017
Two months after the New York Times and the New Yorker broke sexual abuse allegations against film producer Harvey Weinstein, classical music began its reckoning with the #MeToo movement and sexual harassment.In December 2017, the Associated Press broke allegations of sexual abuse made against two of the world’s most prominent conductors: former music director of the Metropolitan Opera, James Levine, and Charles Dutoit, artistic director and conductor of the Royal Philharmonic Orchestra.In 2019, Spanish opera singer Plácido Domingo was accused by multiple women of sexual harassment spanning three decades, leading to the singer’s resignation as general director of the Los Angeles Opera.The waves of the #MeToo movement continue to reshape every workplace and industry. Classical music hasn’t always been the most progressive in confronting issues of sexual harassment and abuse and now orchestras, opera houses and educational institutions are having to adapt to a new era and change rapidly.

9. Sheku Kanneh-Mason plays at the Royal Wedding

19 May 2018
A spring day in 2018 saw a moment that propelled a young cellist to international stardom.The wedding of Prince Harry and Meghan Markle at St George’s Chapel at Windsor Castle was historic and memorable for all sorts of reasons, not least thanks to a 19-year-old soloist, who serenaded the congregation at the height of the service. His name was Sheku Kanneh-Mason, and he’s just one of an extremely musical family of seven siblings.

Sheku Kanneh-Mason and Isata Kanneh-Mason Perfor at Carnegie Hall’s Weil Recital Hall. Picture: Getty

His playing and sartorial style immediately created quite a sensation around the world, with #CelloBae trending on social media. His debut album featuring the Shostakovich Cello Concerto also shot to the top of the US iTunes pop chart.Kanneh-Mason won the 2016 BBC Young Musician of the Year award, becoming the first black musician to win the award since its launch in 1978. He has made acclaimed recordings on the Decca label and is establishing himself as one of the classical world’s finest soloists.However, it was the moment Sheku played at St George’s Chapel for Harry and Meghan that the beauty of his playing touched so many around the world.Sheku Kanneh-Mason✔@ShekuKM“It was such an awesome moment – just really incredible to perform for Prince Harry and Meghan at their wedding! The atmosphere was amazing and I’m proud to have played a small part in the celebrations. It’s a day I will remember for the rest of my life”137K3:56 AM – May 20, 2018Twitter Ads info and privacy26.7K people are talking about this

10. 100 million streams of Yo-Yo Ma’s Bach

The 2010s changed the ways in which we listened to all music, including classical.CD sales declined further (but didn’t disappear entirely), and the fad of downloading slowed. In its place rose streaming services, from giants like Spotify and Apple Music, to classical specialists like Primephonic.Streaming meant that the breadth of classical works and great recordings were available to the widest audience ever.The growth and accessibility of streaming was illustrated when Yo-Yo Ma’s first recording of the Prelude from Bach’s Cello Suite No. 1 hit 100 million worldwide streams on Spotify, with Sony Classical announcing him as the first core classical artist to reach that number of streams with one track.

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